REPUTATION MANAGEMENT
Reputation marketing service is a specialized service offered to businesses of all sizes and industries to help them effectively manage and enhance their online reputation. In today's digital age, where online reviews, social media mentions, and customer feedback can greatly impact a business's success, reputation marketing has become a crucial aspect of any comprehensive marketing strategy.
Reputation marketing service providers offer a range of solutions and strategies to ensure that a business's online reputation remains positive, influential, and reflective of its brand values. These services involve monitoring and managing online reviews, social media mentions, and other forms of customer feedback across various platforms.
The primary goal of reputation marketing is to promote and highlight positive customer experiences, while also addressing and mitigating any negative feedback or complaints. Service providers work closely with businesses to develop effective strategies for encouraging satisfied customers to leave positive reviews and testimonials, and for promptly addressing any negative feedback to minimize its impact.
Reputation marketing services often include:
1
Online reputation monitoring
Constantly monitoring online platforms, review sites, and social media channels to identify mentions of the business and stay on top of customer feedback.
2
Review management
Managing and responding to customer reviews, both positive and negative, in a timely and professional manner. This includes crafting appropriate responses and addressing customer concerns to maintain a positive image.
3
Online sentiment analysis
Analyzing customer feedback and sentiment to gain insights into customer perceptions, identify trends, and make informed business decisions.
4
Proactive reputation building
Implementing strategies to proactively build a positive reputation, such as encouraging satisfied customers to share their experiences through reviews, testimonials, and social media engagement.
5
Crisis management
Developing strategies and protocols to handle any potential reputation crises, including negative press, viral incidents, or online reputation attacks.
6
Reporting and analytics
Providing regular reports and analytics on the business's online reputation, including key metrics and performance indicators, to measure the success of reputation marketing efforts.
Google Reviews
Make consumers 38% more likely to visit your location and 29% more likely to consider buying from you
According to online reviews
Statistics
70% of people use rating filters when searching for business
Facebook Reviews
74% of consumers report using Facebook to find more about business, and that including reading reviews
80% OF CONSUMERS
Report being more likely to trust a business if they have positive reviews on the social network giant.
35%
Consumer make a purchase the same day
as they visit a review site
90%
Make a purchase the same week
RESEARCH BY WOMPLY
Showed that campanies with a 4.0 - 4.5 Stars rating earn
28% MORE IN ANNUAL REVENUE.
45% OF CONSUMERS
Say they're more likely to visit a business if it responds to negative reviews
97% OF CONSUMERS
Regularly read reviews before choosing to work with a business
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